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"This gift for my daughter, who writes code pertaining to UI/UX, has found it to be an excellent resource in "getting one's head right," for that endeavor."
"This book gave me lots to think about. Without even looking at the technical side, The Tao of Design is useful as a guide for life. It speaks us about how we are aided by structure at the beginning and then it imprisons us. At that point, to let it all drop and start from a place of formlessness is very powerful and requires accessing the truth within."
"This is a book to be savored. Andrew Ou is a thought leader in his held."
MBA, Author, "Marketing Fasttrack
"This is a deep read. I love how the author talks about design beyond design."
The Tao of Design and User Experience is a work of enlightenment derived from the intersection the author observed between martial arts, Taoism and design. It provides a set of guiding principles infinitely deeper than design itself, principles that cultivate design thinking beyond design.
This system will remove you from limitations and obstructions so you may gain wisdom and discover a way that is your way. With a clear trajectory and a strong foundation, you will master the art of design and user experience.
I was a UX designer who wanted to be exceptional, but felt that the current paradigm of thinking within the design industry was limiting, incomplete, and lacked ultimate clarity.
While working with other designers and even senior directors, I saw many inefficiencies in the way they thought about design.
I had reached a certain plateau but was still unsatisfied. Because I couldn't find the answers within the design realm, I turned to the principles of Taoism and martial arts to cultivate my design thinking and created a philosophy of guiding thoughts.
The intersection between martial arts and design is extraordinary, which is why I wanted to share with you.
Ul /UX designer. Product designer. Entrepreneur who takes ideas to launch. Author. Martial Artist.